12 Ways to Leverage Your First Book to Grow Your Business

There’s a story behind starting every business, and many entrepreneurs write books to share theirs. Whether it’s a motivating story of overcoming challenges, a story of inspiring passion, or a story full of practical lessons and advice, an entrepreneur’s first book can be used to help develop his business.

To share their ideas on how to do this, a panel of Young Entrepreneur Council (YEC) members answered the following question:

“For entrepreneurs who have just written their first book, how can they leverage it to grow their business? Why is it effective? »

Here are some of their best ideas.

1. Use your book as your lead magnet

“Have you considered using your book as a lead magnet for your business? Would customers and prospects derive value from your book? Would it be beneficial to land gigs with an audience of potential business partners? If your answer is “yes”, do it. Use your book as the basis for your content marketing strategy. Turn this book into 500-1,000 blog posts. ~ Samuel Thimothy, OneIMS

2. Look for endorsements

“Get endorsements for your book. The direct benefit of getting endorsements is that it saves your target readers time. Endorsements immediately reduce your customers’ risk, meaning they are more likely to become Buyers. Endorsements also help get your product exposed. The person who endorses you may email their mailing list about your book, or they may even interview you for their blog. ~ Shu Saito, Reclaimer facts

3. Generate media coverage

“Entrepreneurs can leverage their books to attract customers, grow their brands and generate media coverage. Although most entrepreneurs don’t make money from their books, they will be able to use their books to build thought leadership, expertise, and credibility, attract more clients, and secure a traditional publishing deal. ~Kristin Kimberly Marquet, Marquet Media, LLC

4. Showcase your book on social media

“As a first-time author, you’ll have an intrinsic interest in what you have to say, especially if you’re currently successful. This strategy is effective because the go-to place for anything new or informative about your business is, in fact, social media.” ~ Andrew Schrage, Money Crashers Personal Finance

5. Speaking engagements

“My books are among the accomplishments of which I am most proud. I go on tour and I do speeches to promote them. At first it was a smaller audience, but the more books I wrote, the larger the audience became. Add so much value that your audience is hungry for the next post. Books are great tools for businesses to leverage because of the authority you achieve and the audience you build. ~Matthew Capala, alphametic

6. Create an email marketing campaign

“Entrepreneurs who have just written their first book can use it to create an email marketing campaign that builds their email list and drives traffic to their website. Email is an essential tool for marketers marketers and business owners to grow their business and drive more customers to their content. You can break your book down into snippets and email them to subscribers. ~ Stephanie Wells, Terrific Shapes

7. Establish yourself as an expert

“A new book is a huge opportunity to establish yourself as an expert in your field. You can take advantage of your book by breaking it down into small, digestible chunks: blogs, articles, social media posts, etc. The possibilities are truly endless. Spreading this information through these channels and any other appropriate space will allow you to reach your ideal audience and deliver value. ~ Blair Thomas, eMerchantBroker

8. Offer Industry Peer Review Copies

“One of the most effective methods is to offer review copies to as many people in your industry as possible. If you know someone who is another author or influencer, even better. to pitch the book to reviewers before we even publish it so we can get started with social proof right away.” ~ Kalin Kassabov, ProTexting

9. Sell your book on multiple platforms

“You can leverage your book to grow your business by offering your work on multiple platforms, including Amazon, for both physical and audio copies. When someone finds your book on these platforms, there is chances are she’ll want to know more about your career, products, and industry. Building intrigue by making your book readily available will make it easier for your business to grow. ~ John Brackett, Smash Balloon LLC

10. Organize an event

“Use your book as a marketing tool for the rest of your business by creating an event and giving the book away to your friends, clients and colleagues. Later, turn that conversation into free marketing by inviting them to post on social media to tell their friends about the book and your brand. This gives many people the opportunity to learn more about your business. ~ Candice Georgiadis, Digital Day

11. Get involved in relevant communities

“One way to use your book to grow your business is to get involved in relevant communities on the internet. For example, if you own a marketing SaaS and then decide to write a book on marketing, you can easily promote your book (and your business) in relevant forums and social media groups. People interested in marketing can read your book and then check out your site.” ~ Chris Christoff, MonsterInsights

12. Improve your web presence

“Being a published author is a huge boost to your image, especially online. With the help of an SEO expert, you can easily use your author status to rank higher in Google searches relevant to your business niche. Improving your web presence like this can increase your visibility to new clients or clients. ~ Bryce Welker, Real Estate Student

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