2022 Banking on the Planet Awards Winners and Banking Marketing in Times of Financial Uncertainty – Tearsheet

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The winners of the Banking on the Planet Awards 2022

The role of the banking and financial sector in the fight against climate change is becoming increasingly important. There is no denying the pressure from consumers to demand more transparency, accountability and action.

Sustainability is becoming a priority for businesses of all kinds, including banks. But they cannot change their practices without the help of data technology and service providers, who are key drivers of innovation in this sector and can bring the knowledge and expertise needed to facilitate an effective transition to net zero savings.

Inauguration of Tearsheet Bank on the planet The awards recognize companies brave enough to take the lead in developing railways for incumbents to implement sustainable practices, and banks and fintechs that place climate-aligned values ​​in their business model.

We take a look at our 2022 winners.

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The last briefing

Marketing briefing: Bank marketing in times of financial uncertainty

In times of financial uncertainty, banks must take extra care to show their human and moral side. This means fully optimizing their outreach and marketing methods to meet the current needs of their consumers. This could include offering valuable financial tips and advice, constantly staying in touch with the user, and learning how to get the most out of each communication channel.

Ruth Danielson is the founder and director of California-based marketing and public relations agency Mulberry Street Market Intel. Additionally, she brings seventeen years of banking marketing experience to the table.

For this week’s briefing, Danielson shares his thoughts on what banks need to do to show their support for consumers in tough times:

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Just look at the charts

1. LendingClub Second Quarter 2022 Results

Source: loan club

2. 42% of consumers would switch banks for bundled banking products

Source: Dr Efi Pylarinou

today’s stories

The role of big tech in financial services continues to grow
Little by little, Big Tech is moving beyond hardware and software, and directly attacking the minds and the wallets of consumers. Visa’s network status and growing adoption of AI and machine learning put it at the forefront of the great digital shift. Apple’s push into the BNPL – and Alphabet space will allow merchants to submit 3D images of their products to appear directly on Google Search, along with new digital retail options. (PYMNTES)

Affinity Credit Union Prepares Class Action Case Against Apple
Iowa-based Affinity Credit Union hopes other institutions will join it in creating a class action lawsuit challenging Apple’s stranglehold on mobile wallet payments. The big tech company charges fees for credit and debit card transactions in its Apple Pay that Google Pay and Samsung Pay do not. (The financial mark)

Lloyds could buy more fintech companies to bolster its digital offering
The bank has already agreed to buy wealth platform Embark Group and protection firm Cavendish Online over the past year or so, and in terms of additional acquisitions, it would continue to consider future ones. Any add-on deal should improve the core business of Lloyds, which is building new digital offerings “in ways no fintech can”, says the UK lender. (Bloomberg)

Stablecoin Bill officially delayed last August
Legislation that could establish U.S. regulation for stablecoins has been officially delayed until after the August recess of Congress, as confirmed by Rep. Maxine Waters (D-California), chair of the House Financial Services Committee. The move comes as the Treasury Secretary pushed to include additional protections for crypto investors. (CoinDesk)

FTX and Coinbase invest in Coinfeeds
The venture capital arms of FTX and Coinbase have joined a $2 million seed funding round for Coinfeeds, a startup founded by former Uber data scientist Moyi Dang and Uber, Robinhood and Microsoft veteran Bhavya Agarwal – which allows people to monitor mentions and social media activity of web3 and NFT projects. The firm says it wants to become the Bloomberg of crypto. (Finextra)

Investors remain optimistic about the potential of fintechs
The fintech sector has seen its ups and downs lately, with Klarna experiencing steep valuation declines, a rapid shutdown, and Robinhood and Better making mass layoffs. Despite market turmoil, investors are optimistic about the potential value fintech startups can bring around the world. 8 investors shared their thoughts on how fintechs are preparing for the current downturn and the market as a whole. (Tech Crunch)

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