5 Surprising Ways Users Can Benefit From a Digital Showroom

The digital showroom is not just a place for wholesale or sales, but a central hub for breaking down silos and improving team collaboration. In this industry we are product people and it’s more than numbers, we like to see, feel and present visually. A platform already used in the field to make sales presentations, did you know that there are these 5 surprising ways users can also benefit from the digital showroom? Designers, merchandisers, marketers, and even retail staff can all use the digital showroom as a centralized visual collaboration hub for all go-to-market teams, not just sales.

Presentations of collections

What do we mean by that? The Digital Showroom brings everyone, amazing content, inspiration and data together on one main canvas. Instead of each team working separately from each other and in stages, the digital showroom becomes a centralized hub where teams collaborate seamlessly, all at the same time. The platform serves as a space to review, showcase and create collections that can occur at any touchpoint, from designers to merchandisers and all the way to sales reps. This flexibility means everyone can benefit from it – the more teams using it, the more learnings, ideas and inspirations are shared from team to team. All of this enhanced collaboration and feedback makes the entire go-to-market process much more streamlined and much simpler.

Photo: Presentation of the collection on HATCH, courtesy of the brand

Design Mood Boards

For ages, designers have used moodboards to visualize their inspirations and as a place to present their ideas. What if we told you that the Digital Showroom can also serve as a live, interactive canvas that allows not only designers but also teams to upload content and stay engaged? For designers, this “live mood board” can work as a space where they gather all of their assets in one place, ensuring that everything is constantly updated. Additionally, on this canvas, designers can also draw on past collections and archives as references while comparing their designs to market trends. For other teams, they are not only able to see from the live mood board how the collection is created, but also get inspired and even use it as a kind of organized mashup canvas of content and data.

Image: Digitally designed moodboard on HATCH, courtesy of the brand

Promotional material

It’s all too common for the marketing department to have a PDF presentation sent out to team members, but in about a week the details should already be updated. All this kind of misunderstanding can be avoided by building your lookbook in the Digital Showroom. On this platform, marketers can connect products and data in an organized space and teams can quickly access all the latest details which are also fully customizable. For example, if the price of jeans goes from $70 to $89, the marketer doesn’t have to update the layout because the most recent data is already there. This is a huge benefit for the marketing team, as they can get insight into how these assets are being used, whether it’s during the season or three months after the sales season. This is made possible as other team members add real-time updates. Suppose the sales team wants to show the fit of a certain style of denim, they can also pull the relevant data from the system into the brand landscape immediately.

Image: HATCH marketing materials, courtesy of the brand

Merchandising Product Guides

In the digital showroom, product guides are extremely useful for merchandisers, not only to keep all information organized in a centralized catalog, but also for educational and training purposes. They don’t need to consult external folders for images etc., as assets with data are always updated on this canvas. Suppose a merchandiser enters the keyword, slim fit, the product guide will display everything related to it, including the latest marketing material. Additionally, merchandisers can create educational materials using the Digital Showroom for their sales teams or to train retail staff. For the market, the staff are often overwhelmed with emails and guides, but imagine if you could showcase everything on one canvas. The Digital Showroom’s product guides serve this purpose: train staff remotely by bringing them the latest highlights, trends and collections virtually better than any PDF.

Image: Product guides on HATCH, courtesy of the brand

Visualize internal purchases

Another surprising way for users to take advantage of the digital showroom is to use it as a platform for making internal purchases. What do we mean by that? The perfect example is how Tommy Hilfiger’s retail teams are building their own in-house shopping for stores with the digital showroom. Traditionally, this process has been very financially driven and done on spreadsheets. With the space within the digital showroom, internal teams have access to a presentation platform to visually play with which product fits which location or which wall bay. In this virtual domain, the Digital Showroom allows retail and ecom buyers to visually review their assortment before finalizing the purchase.