6 Ways to Leverage AI for Lead Generation

Advancements in technology have made it possible for anyone to harness the power of artificial intelligence and use the right tools to easily generate quality leads.

AI evolves with the times, allowing you to refine your lead generation process in real time and make it more efficient by eliminating loopholes.

AI helps you design proven strategies and use a variety of tools to generate, engage, and nurture leads as they move through one stage of your sales funnel to the next.

How to do that?

Here are some tips that can help you get started.

1. Chatbots

Chatbots have come a long way since their inception in 1966. Now, you can use this technology to converse with your site visitors, optimize their user experience, and convert them into quality leads.

People discover brands through many sources such as search engines, referral links, social media, forums, etc. Most of them, when they come to your site, have no idea what they are looking for. You’re the one helping them navigate and find the answers they’re looking for.

Now imagine having an average website traffic of around a thousand visitors per day. There are a number of people you or your team can entertain. Not to mention that answering questions from a thousand people every day can be tedious and exhausting.

This is where chatbots come in. Think of bots as a brilliant team of reps available 24/7 and able to answer questions from thousands of visitors simultaneously with the right answers, always.

Chatbots help you automate the lead generation process by helping you target the right audience through personalized messaging.

By putting bots to work, you can turn your products or services into digital ambassadors, each with their own personality. This takes engagement to a whole new level by allowing potential prospects to interact with your brand like never before.

2. AI-powered content tools

Content is king. We cannot deny it. About 87% of visionaries see content as central to their marketing strategy. An effective content strategy helps you get more traction on your site, educate your target audience, and convert website visitors into promising leads.

With well-written and targeted content, you can answer the various queries of your target audience, create awareness and turn site visitors into qualified leads.

Since content needs to be produced in continuity, it can sometimes be overwhelming, especially if you’re just getting started. But, with AI-powered content tools, you can create exceptional content, from landing pages to blogs and more, without even breaking a sweat.

3. Machine Learning

Identifying the right prospects is never easy. Hundreds and thousands of users may visit your site daily, making it difficult to pre-select the right audience for targeting.

Around 80% of consumers are more likely to prefer a company that offers them personalized experiences. Machine learning allows you to analyze the needs of your potential customers and helps you create personalized targeting strategies based on data.

Machine learning helps you weed out unwanted traffic and focus only on promising leads. Doing it manually is also acceptable, but manually identified leads are more prone to human error and bias. Not to mention that the process can be long and exhausting.

AI lets you set the lead generation process on autopilot – using predictive analytics to help you make informed decisions. By doing so, time otherwise spent on manual screening is used to nurture leads and ease their transition to the next stage of your sales funnel.

AI optimizes the efficiency of your sales funnel by helping you weed out unqualified leads right from the start – removing all unnecessary complexities from the lead generation process.

4. Lead Scoring Automation

You probably have a lead scoring model that you follow. But is it able to evolve in real time with each touchpoint?

Using artificial intelligence, you can create an intelligent lead-scoring system that learns about things that have worked in the past and things that haven’t.

Humans tend to make the same mistake twice, but not AI. He learns, adapts and becomes better. It continuously optimizes lead scoring settings to help you recognize optimal conversion rates.

An AI-powered lead scoring system analyzes your conversion data along with other key metrics. And with each upgrade, it brings you better and more optimized results than last time.

5. Intent Tracking Tools

Did you know that the e-commerce industry alone loses $4.6 trillion worth of sales in a single year due to shopping cart abandonment?

Not all users who visit your site make it into the sales funnel. It is common for people to leave the site without performing a single action. But, with the right tools and the right strategy in place, you can convert them into quality leads.

How many times have you been surprised by a pop-up just when you were thinking about leaving a particular website?

They are intent tracking tools, doing what they do best. Intent tracking technology allows you to tailor campaigns and retarget site visitors.

The goal here is to either extend a user’s stay on the site or take them further down the sales funnel. It all depends on your marketing strategy. Intent tracking tools just make the process easier.

6. Email Drops

Did you know that email marketing can generate up to 4,400% return on investment?

That said. Two of the biggest factors that define the success or failure of an email campaign are the right timing and the right messaging, as email personalization can increase email open rates by approximately 26%.

With the right tools in place, you can create targeted drip sequences that are optimized based on user demographics, their interaction with your site, past purchase behavior, and other key metrics.

AI-powered email drops help you keep prospects engaged and smooth their seamless transition through the sales funnel.

So here are some of the ways you can leverage AI for lead generation. Note that their involvement may vary from industry to industry. But that doesn’t make one meaning less relevant than the other.

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