Brad Turcotte leaves UMG Nashville and joins 615 Leverage + Strategy as an associate

Brad Turcotte. Photo: Daniel C. White

Music industry veteran Brad Turcotte has joined 615 Leverage+Strategy as a partner, it was announced on Monday morning (August 1).

Turcotte joins 615 Leverage + Strategy after most recently serving as vice president of marketing for Universal Music Group Nashville. He worked there with artists such as Luke Bryan, Carrie Underwoodand Eric Church. Prior to UMG, Turcotte served as International Head of Big Machine Label Group, as well as Executive Vice President at Music World Entertainment. Previously, Turcotte founded and sold his own record label, Compadre Records, with a roster including Hayes Carll, Billy Joe Shaver, James McMurtry and Towns Van Zandt.

615 Leverage + Strategy was founded by industry veterans John Zarling and Jackie Campbell Seaton in 2019. The boutique business focuses on marketing strategy, brand integration, event curation, project management as well as artist relations. 615 Leverage + Strategy’s client list includes artists, record labels, management companies and festivals. In addition, 615 Leverage + Strategy provides consulting services to general market businesses seeking to reach country music and lifestyle audiences.

“After working for record labels for 25 straight years, I can’t wait to start a new journey and I’m especially grateful to my longtime friends Jackie and John for inviting me to join their agency,” Turcotte shares. . “I’ve long admired their creative initiatives, so it’s exciting to think about the incredible things we’ll accomplish together.”

“We are delighted to welcome Brad as a partner in our business. His previous professional successes in international marketing and brand partnerships will be invaluable to our existing clients as well as the new business and relationships he brings with him” , Zarling and Seaton jointly state, “On top of that, he’s a pragmatic thinker who brings a law degree and years of successfully executing complex artist and brand campaigns.”

Turcotte can be reached at [email protected] or by 615-491-4870.

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