How Startups Can Leverage Thought Leadership Content

This article is intended to be “thought leadership” content. In fact, most newspaper columns aim to be that. Most startups aim to create thought leadership content.

Thought leadership content has become a common topic in startup discussions and marketing plans. And rightly so, because thought leadership content can be extremely helpful in building a startup’s brand. But what is the content of thought leadership?

What is thought leadership content?

I break down thought leadership content into two parts:

– Thought of a leader
– A guiding thought

Let’s look at the two separately.

Thought of a leader

It’s easy to understand. Thought leadership content should come from leaders. These can be founders, CXOs, creators, authors, scientists, academics, athletes, etc.

To be a leader, you must have done something substantial in your area of ​​expertise. No remarkable achievement comes without practice, patience and perseverance. These three elements help the director gain knowledge and skills that very few others have. That’s what makes them opinion leaders, and that’s what brings me to the second point as well.

A guiding thought

The “thought” in thought leadership must be a leader. In the sense that it has to be a new thought, something that hasn’t been said before.

Quite often, startups post thought leadership content with thoughts and ideas that aren’t new. This is content that others in their industry are also posting, which might make it useful content, but not thought leadership content.

For the content to be thought leadership, it has to be a new idea that hasn’t been talked about before. Or it may be an opposite idea that goes against the norm. What it shouldn’t be is a repetition of something others are already saying.

Building Thought Leadership

Thought leadership content is important for startups, or even those building their personal brands. This helps to elevate the brand. This helps create richer relationships with existing customers while attracting potential customers. Everyone wants to associate with leaders. After all, leaders inspire, challenge and motivate. Thought leadership content should do the same.

Do these 4 things while creating thought leadership content:

– Talk to leaders in your organization and write down their thoughts on the topic you are writing about.

– Reach out to leaders who are subject matter experts and ask for their input

– Gather new and visionary thoughts and ideas and use them in your content

– Publish articles on behalf of leaders or quote experts

Remember that thought leadership content should be a guiding thought of a leader.



The opinions expressed above are those of the author.