Google Trends is a powerful, free tool that can help business owners in a number of ways. It allows you to see how keywords and phrases evolve over time so you can adjust your marketing efforts accordingly.
You can also use it to research your competitors, come up with new product or service ideas, and more. This article will show you how to leverage Google Trends for your small business. Let’s dive into it.
1. Find out the popularity of keywords and phrases
If you’re trying to rank for specific keywords or phrases on Google, you can use Google Trends to see their popularity. This can help you determine if it’s worth investing the time and effort to rank them.
Simply enter the keyword or phrase into the search bar and you’ll see a line graph showing its popularity over time. You can also filter results by location, date range, category, etc.
This is the easiest approach to taking advantage of Google Trends and can provide you with a wealth of information to help improve your marketing efforts.
2. Research your competitors
Google Trends is also a great way to study your competition. Just enter their website, name or product in the search bar and see how popular it is. This can give you an idea of their notoriety and their tangible impact on the Internet.
If there are high levels of “interest over time” and data based on “interest by sub-region”, your competitors have a strong online presence.
You can also use this information to compare your brand’s performance with theirs. This can help you identify areas where you need to improve to better compete with them.
3. Find new ideas for products or services
If you’re looking for new product or service ideas, Google Trends can be a great resource. Simply enter a keyword or phrase related to your business into the search bar and see what pops up.
For example, if you run a fitness studio, you might type “fitness trends” in the search bar. This would show you which fitness-related keywords and phrases are trending.
You could then use this information to develop new ideas for products or services that you could offer in your studio.
4. Find related topics to write about
If you’re a content marketer, Google Trends can help you find new topics to write about. Simply enter a keyword or phrase related to your business into the search bar and see what pops up.
Let’s look at the “fitness” example in the previous section. When you explore fitness trends in Google Trends, you’ll also find “related topics” like “Pandemic” and “2022.”
You can create content and do marketing campaigns around these related topics. For example, you could write an article on how to stay fit during a pandemic or create a social media campaign around staying fit and healthy in 2022.
5. Keep an eye on industry trends
Google Trends can also be used to keep tabs on industry trends. This can help ensure that your products or services are up to date and relevant.
Simply enter a keyword or phrase related to your industry in the search bar to do this. This will show you how popular it is over time. You can then use this information to make changes to your business accordingly.
6. Customize your marketing for different regions
Finally, Google Trends lets you know the trends based on specific regions. This is useful if you market to different areas or target your ads to specific countries.
To do this, go to the Google Trends homepage. Often, the platform showcases major trends happening around the world at the very top. Or you can change the region setting on the main page to see what’s hot.
You can use this information to customize your marketing for different regions. For example, if you are a fashion brand targeting the US market, you can use Google Trends to see what styles and colors are popular in that region.
You can also create smart email marketing campaigns addressing a major current issue and customize them by region.
Google Trends is a powerful tool that can be used in different ways. Business owners can use it to see the popularity of keywords and phrases, research their competitors, come up with new product or service ideas, keep tabs on industry trends, and track their marketing efforts.
It is a simple tool that provides a limited amount of data. If you need more detailed information, you will need to use tools such as Google Analytics and third-party software, including SEO tools.
However, taking advantage of Google Trends ensures that you are on key in your marketing content. And that your small business is ahead of the curve.