Samsung looks to leverage Smart TV Lead with free, ad-supported streaming redesign

Samsung, the biggest smart TV maker, has unveiled a new version of its TV Plus streaming offering.

The free, ad-supported TV service covers 24 countries and 465 million devices worldwide via TV and mobile, the company said.

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Samsung TV Plus was an early player in the FAST space, launched in 2015. It offers 220 channels in the United States and more than 1,600 channels worldwide, including more than 50 owned-and-operated channels in the areas news, sports, entertainment and other genres.

FAST channels and smart TV apps have seen significant growth in recent years, with traditional pay TV subscriptions declining at an accelerating rate.

Over the past 12 months, Samsung TV Plus has seen 100% growth in consumer views, the company said, with nearly 3 billion hours of streaming worldwide.

The revamped offer will be free on all Samsung smart TVs and Galaxy devices manufactured between 2016 and 2022. It has also extended to the company’s Family Hub refrigerators in the United States and Korea.

Samsung TV Plus has partnerships with A+E Networks, EW Scripps and BBC Studios. Shows like Law and Order Special Victims Unit, NCIS, chicago fire and others are also available through ION from Scripps Networks. Samsung and A+E have teamed up on a channel called Home.Made.Nation, which features programs on home design, style, food and other lifestyle categories.

News is also a key category, with ABC News Live, CBS News, Fox’s LiveNOW and NBC News Now all streaming on Samsung TV Plus, and 40+ DMA-specific news programming is available. massive initiative to bring live local news and weather to consumers across the United States. Today, the service offers local news programming tailored to the viewers’ local region in more than 40 DMAs.

“As the premier player in the ad-supported free streaming TV space with unparalleled expertise in hardware, software and services on a truly global scale, Samsung TV Plus has become a premier viewing destination. for consumers around the world,” said Won-Jin Lee. , President and Head of the Service Business Team at Samsung Electronics. “We are delighted to recognize the massive growth we have achieved so far across 24 countries and over 1,600 channels globally. The rebranding of Samsung TV Plus signifies our continued investment in the future of FAST.

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